Regulatory Authorization
SMP, STFC and SCM (Anatel, Brazil)
INTERNATIONAL EXPANSION
Market data and experience
International expansion analysis with official sources, clients served in Brazil and the deployment timeline.
Valevox
Who We Are
We have worked in corporate and government telecommunications for over 15 years. We run our own structure in Brazil and cover more than 200 countries through our eSIM network.
Global Presence
eSIM coverage in +200 countries
Fast Deployment
Up to 45 business days
24/7 Support
Remote and on-site
INTERNATIONAL EXPANSION
From the Brazilian market to the World
Valevox already digitalizes how institutions serve the public in Brazil. Mexico and Colombia have the scale, the digital government agenda and demands close to the ones we already handle.
Why Mexico and Colombia?
Both countries combine institutional scale, active digital-government policies and mature mobile markets, the same context in which Valevox already operates in Brazil, across citizen service, public health and institutional telephony.
Institutional scale
Mexico: 32 federal entities and 2,469 municipalities plus 16 boroughs. Colombia: 32 departments and around 1,103 municipalities.
Digital government under way
Mexico created the ATDT (2024/2025) with a 2025-2030 sector programme. Colombia runs its Digital Government Policy and launched GOV.CO 2.0 with a virtual assistant (2025).
Mature mobile and digital base
Mexico: 83.1% internet users and 81.7% mobile phone users (2024). Colombia: 104.6 million mobile accesses (Q3 2025).
High-volume public health
IMSS-Bienestar serves 53.2 million people through 669 hospitals and 11,935 health centres (2024); Colombia has had a legal clinical interoperability mandate since 2021.
Colombia — Market Opportunity
Government · Health · Security · Telecom
A mature mobile market, 5G auctioned in December 2023 to four operators, and a digital-government policy with a mandatory single portal. Entering as a network and services provider only requires the free Registro Único de TIC, and there is no additional licence for virtual mobile operation: an MVNO operates through a commercial agreement with a network operator.
Government (city and department administrations)Public health (IPS/E.S.E. and EPS)Security and emergency (Línea 123 / NUSE)Telecom and MVNO
Need
- Citizen service fragmented across channels and entities, under strong pressure to integrate with GOV.CO.
- Appointment booking and confirmation scattered across the public IPS and EPS network.
- Municipal emergency centres running different models, needing digital channels and cross-agency integration.
- A high share of prepaid mobile lines without recurring usage, pushing operators toward value-added services.
Solution
- Chatbot and official WhatsApp Business API for citizen service, case tracking and notifications.
- Booking, confirmation and reminders with API integration into health systems.
- Voice, recording, IVR and digital channels for emergency centres and multichannel service.
- Toll-free equivalent, cloud PBX and SIP for department administrations, utilities and large organisations.
Bogotá D.C.MedellínCaliBarranquillaBucaramanga
Mexico — Market Opportunity
Government · Health · Security · Telecom · Large organisations
A large-scale mobile market and the region's most developed virtual mobile ecosystem, with MVNO share rising from 0.8% (2015) to 11.9% (2024). Since 2025 the sector is governed by the Ley de Mercados y Telecomunicaciones Reguladas, with the CRT as regulator: owning a network requires a single concession, and reselling to end users requires a reseller authorisation.
Federal, state and municipal governmentHealth (IMSS, ISSSTE, IMSS-Bienestar)Security and emergency (911, C4/C5)Telecom and MVNOLarge organisations
Need
- Extreme emergency call volume: 54.97 million calls recorded in 2024, 74.6% of them non-actionable.
- High service and booking demand in nationwide public health.
- Public procedures and services being digitalised under the ATDT, targeting a single service channel.
- Large organisations and utilities running high-volume call centres that need automation.
Solution
- Automated triage via chatbot and official WhatsApp before human service, cutting non-actionable calls.
- Booking, confirmation and reminders integrated into health systems through APIs.
- IVR, recording, cloud PBX and omnichannel for institutional service centres.
- Mobility and MVNO services supported by wholesale network agreements.
Mexico CityGuadalajaraMonterreyPueblaQuerétaro
Mexico vs. Colombia — commercial comparison
| Indicator | Mexico | Colombia | Year / Source |
|---|---|---|---|
| Population | 126.01 million (Census) | 53.06 million | 2020 / 2025Source |
| Local divisions | 2,469 municipalities + 16 boroughs | ~1,103 municipalities | 2025Source |
| State/department entities | 32 federal entities | 32 departments + Bogotá D.C. | 2025Source |
| Mobile base | 98.6 million mobile phone users | 104.6 million mobile accesses (Q3) | 2024 / 2025Source |
| Internet penetration | 83.1% of people; 73.6% of households | 65.6% of households connected | 2024Source |
| 4G / 5G coverage | 4G up to 88.1%; guaranteed 5G 34.5% (Telcel) | 5G auctioned Dec 2023 to 4 operators, rolling out | 2025 / 2023Source |
| Digital government | ATDT and 2025-2030 sector programme; Llave MX | Decree 767/2022, GOV.CO 2.0 and the Robi assistant | 2025Source |
| Digital health | IMSS-Bienestar: 669 hospitals, 11,935 centres; electronic record with 53.7M entries | Mandatory clinical interoperability (Res. 866/2021) | 2024 / 2021Source |
| MVNO market | 11.9% MVNO share | No extra licence: commercial agreement with a network operator | 2024 / 2022Source |
| Public digital service channels | 911 with 54.97M calls in 2024; digital channels expanding | Bogotá's Línea 123 with video call, chat and WhatsApp | 2024 / 2025Source |
Main opportunities
Government
- Need
- Citizen service, case tracking and notifications
- Solution
- Official WhatsApp + chatbot + omnichannel + IVR
- Client
- City and department administrations and public bodies
Public health
- Need
- Booking, confirmation and patient communication
- Solution
- WhatsApp + chatbot + voice + API integration
- Client
- Ministries, health departments, hospitals and public networks
Security and emergency
- Need
- Emergency communication and call triage
- Solution
- Voice + recording + WhatsApp + SMS + integration
- Client
- Police, fire services, civil protection and 911/123 centres
Telecom / MVNO
- Need
- Connectivity and business communication
- Solution
- Mobility + MVNO + VoIP + SIP
- Client
- Operators, wholesale networks and integrators
Large organisations
- Need
- High service volume and automation
- Solution
- Cloud PBX + toll-free + omnichannel + notifications
- Client
- Utilities, universities, banks and concession holders
Cities and potential markets
Selected on objective criteria: population, concentration of public bodies, economic weight, telecom infrastructure and digitalisation initiatives. This is not a ranking.
Colombia
Bogotá D.C.
Capital, highest concentration of ministries, health departments and hospitals; Línea 123 is NENA 9-1-1 certified with digital channels.
Medellín
Capital of Antioquia, public innovation ecosystem and a large utility (EPM).
Cali
2.28 million inhabitants in 2025; hub of the Valle del Cauca public health network.
Barranquilla
Caribbean port and industrial hub with public networks and a free-trade zone.
Cartagena
Port and tourism economy with high multichannel service demand.
Bucaramanga
Capital of Santander, services and health hub of the north-east.
Cúcuta
Border capital with high institutional and emergency communication demand.
Pereira / Ibagué
Mid-sized department capitals with public services being digitalised.
Mexico
Mexico City
Seat of the federal government, IMSS, ATDT and CRT; the C5 centre handles the country's largest 911 volume.
Guadalajara
Second largest economy and the country's main technology cluster.
Monterrey
Northern industrial and financial hub with large organisations and call centres.
Puebla
Automotive industrial hub near the capital with a significant public health network.
Tijuana
US border, nearshoring and international telecom traffic.
Querétaro
Fast population growth plus aerospace and services hub.
León
Guanajuato industrial hub with a strong business base.
Mérida / Cancún
South-east regional capital and main tourism hub, with multilingual service needs.
Competition
A survey of players already present in these markets, with no ranking. The goal is to locate Valevox's space for differentiation, especially in government and public health.
| Company | Country | Solution | Target audience | Government / health presence |
|---|---|---|---|---|
| Wolkvox | Colombia | Cloud contact centre, WhatsApp Business API, conversational AI | Banking, retail, health, telecom | Dedicated health module (booking, authorisations, reminders) |
| Infobip | Colombia / regional | CPaaS, messaging, AI automation | Operators and large enterprises | Bogotá office; stated telecom focus |
| Auronix | Mexico | CPaaS, official WhatsApp Business provider, RCS | Enterprises and government | Public case with the federal health ministry (RCS) |
| Zenvia | Mexico / regional | Omnichannel, AI chatbot, appointment management | Health and retail | Stated focus on health institutions |
| Sinch / Twilio | Both | CPaaS, voice and messaging APIs | Enterprises and developers | Regional presence; no local government case documented in this research |
| Atento / Konecta | Both | Contact centre and BPO | Enterprises and public sector | Long-standing BPO presence, including public sector |
What we must consider before entering
Regulatory
- Colombia: Registro Único de TIC with MinTIC, free and mandatory for network and service providers.Source
- Colombia: virtual mobile operation needs no extra licence, only a commercial agreement with a network operator.Source
- Mexico: single concession for own network and reseller authorisation for selling to end users, under the CRT.Source
- Data protection: Law 1581/2012 in Colombia (SIC) and Mexico's new federal data protection law (2025).Source
Commercial
- Colombia: registration and bidding through SECOP II, with a specific guide for foreign suppliers.Source
- Mexico: public procurement under the LAASSP and the CompraNet platform, with international tenders under trade agreements.Source
- Local partners, integrators and distributors are the usual route into public accounts.Source
Operational
- Local presence and legal representation: Mexico restricts the single concession to Mexican individuals and companies.Source
- Spanish-language support, compliance with local numbering rules and each country's own taxation.Source
- Do not apply Brazilian rules by analogy: numbering, interconnection and public procurement follow local law.Source
Simplest entry opportunities
Complexity and potential are grounded in the regulatory and market data gathered in this research.
| Valevox solution | Mexico | Colombia | Entry complexity | Potential |
|---|---|---|---|---|
| Chatbot | Digital government under the ATDT and nationwide health | GOV.CO 2.0 already uses a virtual assistant | Low | High: no telecom licence required |
| WhatsApp / official API | Public health messaging cases | Línea 123 and city halls already use WhatsApp | Low | High: software on Meta's official channel |
| Omnichannel | Single service channel target | Mandatory single portal for public entities | Low | High |
| VoIP | Requires a concession or a licensed partner | Registro Único de TIC | Medium | Medium-high |
| PBX | Sold as a service to large organisations | Sold as a service to departments and utilities | Medium | High |
| Toll-free / IVR | Depends on the CRT numbering plan | Numbering resources assigned by the CRC | Medium | High in health and emergency |
| Mobility | Wholesale network available (Red Compartida) | Commercial agreement with a network operator | Medium-high | Medium |
| MVNO | MVNOs already hold 11.9% of the mobile market | No extra licence, via network agreement | High | High in Mexico, medium in Colombia |
Valevox Opportunity Map
MarketGovernment
NeedCitizen service
SolutionWhatsApp + chatbot + omnichannel
ClientCity halls / municipalities / public bodies
MarketHealth
NeedBooking and patient communication
SolutionWhatsApp + chatbot + voice + integration
ClientHospitals / health departments / ministries
MarketSecurity
NeedEmergency communication
SolutionVoice + WhatsApp + SMS + integration
ClientPolice / fire services / civil protection
MarketTelecom
NeedConnectivity and communication
SolutionMobility + MVNO + VoIP
ClientOperators / enterprises / organisations
Where is the Valevox opportunity?
1. Markets
Mexico and Colombia
2. Verticals
Government, health, security and telecom
3. Solutions
Communication, service, automation, voice and mobility
4. Differentiator
Proven Brazilian experience in large-scale public service environments
5. Next step
Priority markets, local partners, first prospects and entry strategy
Next steps
- 1Define 2-3 priority markets per country based on the criteria in this analysis.
- 2Map local partners, integrators and licensed distributors.
- 3Complete the minimum regulatory setup: Registro Único de TIC in Colombia and CRT classification in Mexico.
- 4Register as a supplier on SECOP II and CompraNet.
- 5Select the first government and health prospects for a chatbot and official WhatsApp proof of concept.
Sources
Every indicator in this section carries an identified source and the year it refers to. Primary sources: national statistics institutes, telecom regulators, ministries and official portals. Where only a secondary reference (press or consultancy) existed, the figure was not presented as official.
- INEGI — Censo de Población y Vivienda 2020
- INEGI — ENDUTIH 2024
- CRT — Quién es quién en cobertura móvil (4T2025)
- IFT/CRT — Mercado de OMV en México (2025)
- Gobierno de México — ATDT
- IMSS — IMSS-Bienestar (2024)
- IMSS — Expediente Clínico Electrónico / IMSS Digital
- INEGI — Censo Nacional de Seguridad Pública Estatal 2024
- Ley Federal de Protección de Datos Personales (DOF 20/03/2025)
- LAASSP — Ley de Adquisiciones del Sector Público
- CompraNet — Plataforma Integral de contratación pública
- DANE — Demografía y población (2025)
- DANE — DIVIPOLA (división político-administrativa)
- CRC — Servicios móviles, 3T2025
- CRC — Internet fijo, 4T2024
- MinTIC — Subasta de espectro 5G (dic/2023)
- CRC — Concepto 519143 de 2022 (OMV)
- MinTIC — GOV.CO 2.0 y asistente Robi (2025)
- Decreto 767 de 2022 — Política de Gobierno Digital
- MinSalud — Resolución 866 de 2021 (interoperabilidad HCE)
- INS — Directorio de IPS activas (2025)
- Alcaldía de Bogotá — Línea 123 certificada NENA 9-1-1
- MinTIC — Registro Único de TIC
- Ley 1581 de 2012 — Protección de datos (SIC)
- Colombia Compra Eficiente — Guía para proveedores extranjeros (2024)
Target audience
GovernmentHealthSecurity & EmergencyTelecomLarge Organizations
Unions: secondary potential market.
Valevox
Why Choose Valevox?
92%
Call efficiency higher than analogue systems by
45d
Deployment time with no disruption to operations
200+
Destinations with coverage
24/7
Continuous technical support
Unified Telephony, VoIP, toll-free lines, Chatbot and Global eSIM under one contract: direct communication between departments, lower operating costs, wider citizen access and automated service.
Stable call quality, deployment without stopping operations, local and remote technical support, cloud infrastructure, data-protection compliance and a track record with the public sector.
Valevox
Benefits for Businesses and Public Agencies
Cost Reduction
Lower rates, savings of up to 20% vs. analog systems, leased equipment with no upfront investment.
Better Management
Management reports, scalability and real-time dashboard.
Automated Service
Chatbot and 24/7 toll-free line, with automatic distribution of conversations.
Scalability & Modernization
Constant upgrades, expansion with no service interruption, cloud infrastructure.
Valevox
Proven Experience
+15 years serving businesses and public agencies in Brazil. We are now taking that operation to Colombia and Mexico.
Client list
Florianópolis/SCCamboriú/SCBalneário Camboriú/SCBombinhas/SCTijucas/SCRodeio/SCNova Trento/SCPontal do Paraná/PRPrudentópolis/PRPitanga/PRSão Miguel do Iguaçu/PRSta. Terezinha de Itaipu/PRPortos do ParanáJequié/BASete Lagoas/MGBarra de São Francisco/ESAlfredo Chaves/ESPolimix Concreto
+40 municipalities and companies served in Brazil | +15 years of industry experience | Expansion to Colombia and Mexico underway
Valevox
Implementation Timeline
Transition steps, without disrupting the organization's activities:
01
Assessment & Survey
Mapping local needs
5 business days
02
Deployment & Configuration
Infrastructure and software installation
27 business days
03
Training
Team training and custom adjustments
3 business days
04
Testing & Validation
Functionality and performance testing
5 business days
05
Go-Live & Follow-up
Official delivery and initial guided support
5 business days